For most independent artists and craftspeople wishing to establish an on-line presence, the first big question is who should build it?  Should I hire a web designer or do it myself (or have my teenager do it)?  There are many simple software programs, courses and templates available that can help us create a little web-based gallery, but the reality is that not everybody gets it right.

The Internet is still a new medium for many of us, a powerful new tool for communications and promotion.  When you've done the planning and defined your objectives, you still need clear and succinct text balanced by strong graphics and visuals.  It's vital to have a site that will grab the viewers' attention and encourage them to return.  Remember, you never get a second chance to make a first impression.

A good web designer should be able to help you develop your site with input from a variety of perspectives.  Aside from the text and visuals, your site must be designed to load quickly and it must also be search engine friendly.  Get feedback from friends, other artists, and most importantly, the galleries who presently handle your work.  Remember too that marketing your web site and keeping it current is every bit as important as building it in the first place.

Next:  Domain names